Digital Downunder
Day 2 Itinerary – Tuesday 3 March
2009
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9.30 |
Arrive at Aust Film TV & Radio School (AFTRS) http://aftrs.edu.au/aboutus/contactus/getdirectionsaftrssydney.aspx Gary Hayes, Dir.
Laboratory of Advanced Media Production (LAMP): +61 (0)404 797 104 Annette Dockerty: + 61(0)417220866 |
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9.45
– 12.00 |
Short tour of AFTRS followed by joint session with invited AFTRS
senior management · 10.00 -
Gary presents the AFTRS and Enterprise side of VW’s · 10.30 –
Presentation French Team. Suggested topics: · 11.00 - R &E Head Katherine Blashki addresses
Games and Education in Aust. · 11.15- Peter Giles to present other Digital Initiatives in
Australia Film Industry · 11.30 - Discussion |
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Midday – 2.30pm over lunch ‘Talk between bytes’ AFTRS boardroom |
Digital Leaders
Forum, AFTRS Boardroom This session will
include some thought provoking demonstrations and round table discussion across
a range of topics – facilitated by Brad Howarth. § Welcome and Introductions – our hosts AFTRS (5 mins) § User generated innovation – Lachlan Hardy (15 mins) § 60Soxs and MEGA – Justin Brow (10 mins) § Topics for discussion: (60 mins) o
Data Visualisation discussion
– see notes overleaf o
How
the lines between advertising and entertainment are blurring –
especially in the digital space e.g. JWT Spain Hitchcock/Scorsese The Key to
Reserva 9.5 min short film marking a new era in Freixenet’s advertising
http://www.scorsesefilmfreixenet.com/video_eng.htm o How do we better target people online? o The issue of rights, protecting the
author without restricting the user o Mobile, plans, devices, apps –
changing the way we behave e.g. stacks of teens have 2 -3 sims. Lighting a flame at a rock concert
will never be the same http://www.youtube.com/watch?v=UH8QxlkfcOw § MYCOSM - http://www.mycosm.com/about
- Bob Quodling (TBC) demo followed by discussion about where user generated
environments are heading and what this might mean for advertisers (30 mins) § European Perspective: Serge Soudoplatoff et el. (30 mins) |
|
2.30pm |
Available |
|
6pm |
Aussie Wine Tour! Wine
Odyssey, Gary Hayes Gary.Hayes@aftrs.edu.au
; “neville roach" <neville.roach@gmail.com>, 'Annette
Dockerty'" Annette.Dockerty@smartservicescrc.com.au "Wood,
Colin" <Colin.Wood@det.nsw.edu.au Pollenizer, “Westley Field” westley@mac.com “dion weston” dionweston@bigpond.com “mandy salomon” msalomon@swin.edu.au “Jokay
<joannamkay@gmail.com “Brad Horwarth” brad@howarth.name (Annette and Mandy
can expand list as advised) |
Data Visualisation
1)
Does data
visualisation/information aesthetics create a more compelling emotional
connection with audiences than text based sites? If so, why is that?
Is it simply because these sites are highly visual? Or does it only create that response in
people who are visually minded?
Examples I’m thinking of are things like Jonathan Harris’ We Feel Fine - http://www.wefeelfine.org/
or Wordle’s analysis of US presidential speeches: http://infosthetics.com/archives/2009/02/inaugurals_tracking_differences_between_speeches_using_wordle.html
or the BBC’s analysis of culture - : http://www.bbc.co.uk/cultureshow/cultureis/
2)
Is data
visualisation inherently illogical, chaotic, random and therefore at odds with
traditional information architecture?
Can it be used to present information logically and clearly as in Similarity Maps http://www.glocal.ca/resources/toolkits/similarity-maps/
which do demonstrate logical aggregations of similar material or is it more for
a sensory, artistic, immersive and disorganised experience like http://www.intentionallies.co.jp/content_normal.html
3)
How do you move
beyond the gimmicky experiments with data visualisation where it’s used as a
novelty rather than for any meaningful purpose? I’m thinking of things like the CBC’s Tudors site (click on
The Kingdom at top right) - http://www.cbc.ca/tudors/
where blog entries discussing the show are collated into a crown shape (fun but
doesn’t really add much to the experience).
4)
How can data
visualisation be used successfully to convey geographically relevant
information? New York Times had a
nice example recently where they tracked commonly used words on Twitter during
the Superbowl game and mapped them to their locations showing the split between
Cardinals and Steelers fans across the country - http://www.nytimes.com/interactive/2009/02/02/sports/20090202_superbowl_twitter.html - if you press play you can see how
this is tracked across time too as people all over the country shout ‘go’ or
‘touchdown’ at different points during the game.
People
Lachlan Hardy - Lachlan@webjam.com.au - www.webjam.com.au
Justin Brow - justin.brow@qut.edu.au - www.60Sox.org - http://mega.org.au
Rob Antalov – rob@3eep.com
- http://3eep.com/about-us/rob-antulov
Jennifer Wilson -
jennifer.wilson@leanforward.com.au
- www.leanforward.com.au
Laurel Papworth - laurel@laurelpapworth.com
- http://laurelpapworth.com
Guy Gadney – guy@gadney.com
– President of AIMIA http://www.aimia.com.au/i-cms?page=1.2.60.75
Ross Dawson – rossd@futureexploration.net
- http://rossdawson.com/
Brad Howarth – Bhowarth@lagrangecomms.com
- www.lagrangepointmedia.com.
Abigail Thomas - Thomas.Abigail.E@abc.net.au
– www.abc.net.au
Mark Neely - mpn@infolution.com.au - http://infolution.com.au/
Bob Quodling – bob.quodling@simurban.com
– www.simmersion.com.au
– www.mycosm.com
Gary Hayes - Gary.Hayes@aftrs.edu.au
– www.aftrs.edu.au
Peter Giles - peterg@aftrs.edu.au –
www.aftrs.edu.au
Katherine Blashiki - katherine.blashki@aftrs.edu.au
– www.aftrs.edu.au
Mandy Salomon - MSalomon@groupwise.swin.edu.au
- http://www.expertguide.com.au/!MsMandySalomon!_8892.aspx
Annette Dockerty
– annette.dockerty@smartservicescrc.com.au – www.smartservicescrc.com.au